Finding new members, leaders and supporters for groups takes time, and often quite a bit of money too!
Local Welcome sometimes receives budget from grant-funding for paid social media advertising, in order to help groups find new members and leaders. However, this is usually for specific groups, which means we often have some groups without any advertising budget available at all.
In addition, paid (social media) advertising has changed a lot - and become more expensive to get good results - in the last few years. This means we don’t get anywhere near the the same value for money or effort as we used to. With a longer term view, we’re also mindful that spending to advertise on certain social media platforms doesn’t fit our values.
Therefore, whilst on a mission to reduce advertising costs - and to make Local Welcome more resilient for the future - we’ve compiled some free advertising methods into this toolkit for you to test out as you wish:
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Note: the link might say ‘no access’ but you’ll be able to open it if you’re logged into Notion on the device you’re using.
Our amazing Trustee and Birmingham Leader, Yasmin (left) went on a road trip to visit our Norwich group last weekend! Here’s a lovely Local Welcome Birmingham x Norwich group selfie which made us smile 😊